The most important fact supporting the usage of "lift up" as a plausible translation is that it serves as a main, oft-used, translation of the Greek word used here (aero). from a lost verb aero, -is this may have been identical in meaning with the Greek a"pa>, to lift. Need assistance creating a brand story with longevity and gravity? Get in touch with Haley Brand Aerospace Marketing today.Found inside – Aeronius, Aeronia, nomina : C. Once you have a brand story, it will inform the rest of your content.
If you are ready to create, refine, and establish your business’s brand story, you’ll want to start at the beginning and build from there. Let’s not forget that even in B2B, remaining people-focused is pivotal to success. In fact, storytelling will give your company a competitive edge. Even though aerospace is heavily B2B, your brand story still matters.
Yes, the brand story includes your company’s history, but that’s just a sliver of the full narrative.Ī company’s motivation is often the mission they want to accomplish. The narrative also includes the people you serve (audience), team members, and the customer journey. This includes the industry problem your company solves. Values are what a company stands for, like integrity, commitment to customers, and leadership.Ī narrative is the backstory and ongoing journey of your company. Your brand’s story includes its values, narrative, and motivation. It also establishes consistency and reputation while making your company more memorable. The brand’s story is an overall message that establishes your company’s identity in a crowded marketplace. So, how does storytelling fit into your content marketing strategy and why should businesses never ignore the power of a well-formed brand story? Because in the aerospace industry, a brand story can be the thing that sets you apart, makes you memorable, and closes deals.
But brand storytelling always plays a pivotal role in successful marketing campaigns. In the world of content marketing, it can feel like certain trends come and go.